As you master SNAP, you will see that it is designed to function as a key part of your customer communication strategy. The important principle is to have a consistent and predicable framework for keeping your customer informed.
However, also know, you can choose to master SNAP as a communication technique and you can choose to use it as core component of your business foundation. This is possible because SNAP represents a communication cycle, and this cycle can be hardwired into the overall framework the drives your customer relationships. Where your relationships with customers are absolutely critical, having a foundation based on customer communication is a strategy for success.
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